Ads module mock · example data Flow map Walkthrough DR19 · Phone: review budget Create a campaign 26/27 Prev Next
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Emergency and same-day dentist, PuneWaiting for approval

Written by theStacc from your brief, your site and approved facts. Check each step, change what you like, then create it in Google Ads, paused.

Last checked 12 minutes ago

Version 1, written 20 Oct at 9:40 am. Open any step, in any order.

What you want out of it

Cost per clickKeyword Planner
₹25 to ₹34, ₹31 typical
Clicks that become bookingsEstimate
3.5%
So one booking costs about
₹890

Low confidenceThe booking rate is borrowed

3.5% is an estimate for dental clinics in Pune. No booking has been recorded on these searches yet, so it is not your number. The click costs are Google's own forecast. Your real rate replaces the estimate after about 30 bookings.

At ₹1,200 a day, about ₹36,500 a month, expect 27 to 66 bookings.

How clicks should split

Information, not a setting

Google gives each campaign one budget and moves it between ad groups by itself, towards the searches people click. This is the split to expect from search volumes.

  • Emergency dentistabout 81%
    5 keywords, 9,870 searches a month
  • Toothache reliefabout 19%
    4 keywords, 2,250 searches a month

What to expect

A month
Clicks
1,073 to 1,459
Cost per click
₹25 to ₹34
Bookings
27 to 66
Cost per booking
₹556 to ₹1,360

Even the worst case is under your ₹2,000 break-even per booking.

Ranges, not promises

Click costs come from Google. The booking rate is an estimate, and the first month is always the least accurate.

Bidding

Maximize clicks with ₹48 max a click until tracking has run 14 days.

Your break-even allows up to ₹70 a click. Bidding on bookings is a later suggestion, once a main result has 14 clean days and the campaign gets about 15 to 30 bookings a month.

Your monthly cap

If turned on tomorrow, October ends near ₹1,06,200 of your ₹1,20,000 cap.

theStacc pauses its own campaigns before the cap, leaving room for Google's busy-day overspend.

Nothing reaches Google Ads until you create it on the last step.

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