All fixes
MediumYou need to fix this
The same keyword sits in two ad groups of Brightside brand search
Brightside brand search › Brand, Clinic name
Last checked 12 minutes ago
Costs you indirectly
What is happening
"brightside dental" is in two ad groups of this campaign, exact match in Brand and phrase match in Clinic name. Google picks one of them each time, so you cannot tell which ad people see or control what either one pays.