History

Every change to your Google Ads account, what it was worth, and how to undo it.

Last checked 12 minutes ago
  1. theStaccCreated paused

    Created Kids' dentist, Pune in Google Ads, paused

    Before
    No campaign
    After
    Kids' dentist, Pune: 1 ad group, 6 keywords, 2 ads, ₹800 a day, paused

    Written from your kids' dentistry page and approved facts. Nothing spends until you turn it on.

    Approved by Meera Kulkarni · 18 Oct, 12:14 pm

  2. Changed in Google Ads

    Headline edited in Root canal treatment, ad B

    Restore the approved version
    Ad B, headline 1
    Before
    Gentle Root Canal Care
    After
    Painless Root Canal, Guaranteed

    Made in Google Ads. Recorded so we do not report it as ours. Google disapproved the ad 13 minutes later.

    Changed by Ravi Joshi in Google Ads · 16 Oct, 5:52 pm

  3. theStaccUndone

    Paused "root canal cost" in Root canal treatment

    root canal cost (broad)
    Before
    Running
    After
    Paused

    120 clicks and no bookings in 30 days, 2.1 times your break-even per booking.

    Approved by Meera Kulkarni · 12 Oct, 10:20 am· Undone by Meera Kulkarni · 20 Oct

  4. theStaccDismissed

    Dismissed: show Dental implants in Pimpri-Chinchwad too

    "Too far for our patients." We will not suggest it again before 7 Jan.

    Dismissed by Meera Kulkarni · 9 Oct, 6:02 pm

  5. Changed in Google Ads

    Location radius changed on Dental implants, Pune

    Location
    Before
    Pune + 10 km
    After
    Pune + 15 km

    Made in Google Ads. Recorded so we do not report it as ours.

    Changed by Ravi Joshi in Google Ads · 9 Oct, 4:20 pm

  6. theStaccDid not help: bookings went from 18 to 15 a month, checked after 3 weeks

    Lowered the most Root canal treatment pays for a click

    Max a click
    Before
    ₹85
    After
    ₹70

    Clicks were costing more than your break-even allowed at the expected booking rate.

    Approved by Meera Kulkarni · 25 Sept, 11:30 am· Undo until 25 Oct

  7. theStaccClick rate up from 3.1% to 4.4%, checked after 3 weeks

    Refreshed 3 headlines in Dental implants, Pune

    Headline 2
    Before
    Quality Implant Care
    After
    Implant Consult This Week
    Headline 5
    Before
    Visit Our Clinic
    After
    Dentists With 12 Years Exp.
    Headline 7
    Before
    Call Us Today
    After
    Parking On Site

    They were clicked 3.1% of the time, half the rate of the rest.

    Approved by Aditya (theStacc team) for Brightside · 22 Sept, 11:05 am· Undo until 22 Oct

  8. theStaccCost per booking down from ₹690 to ₹577, checked after 3 weeks

    Added 6 negative keywords to Teeth whitening

    Negative keywords
    Before
    0 negative keywords
    After
    6 negative keywords, including "teeth whitening kit amazon"

    Searches like "teeth whitening kit amazon" spent ₹1,350 with no bookings.

    Approved by Meera Kulkarni · 18 Sept, 12:40 pm

  9. theStaccBookings up from 29 to 36 a month, checked after 3 weeks

    Raised the Dental implants budget

    Daily budget
    Before
    ₹1,250 a day
    After
    ₹1,500 a day

    It ran out of budget most afternoons while booking well under your break-even.

    Approved by Meera Kulkarni · 14 Sept, 10:12 am

  10. theStaccPaused by your cap

    Paused theStacc's 4 campaigns before August's cap

    Dental implants, Root canal treatment, Teeth whitening, Monsoon check-ups
    Before
    Live
    After
    Paused until 1 Sep

    August reached ₹78,700. One more day at up to twice the daily budgets could have passed your ₹80,000 cap. Brightside brand search was made in Google Ads and kept running. They restarted on 1 Sep.

    Automatic, by your monthly cap · 30 Aug, 6:00 pm

  11. theStaccTurned on

    Turned on Root canal treatment

    Before
    Paused
    After
    Live, ₹800 a day

    Created paused the day before. Turning on is its own approval.

    Turned on by Meera Kulkarni · 11 Aug, 10:00 am

History is never deleted, even if you disconnect Google Ads.