First check

Set your goal and budget

What a good result is, what a booking is worth, and the most theStacc may spend in a month. You can change all of it later in Settings.

  1. Connect
  2. First check
  3. 3Goal and budget
  4. 4Tracking

Goal

What counts as a good result

What a patient is worth

Used to judge results and size budgets
Average value of a new patient
₹
What a new patient spends with you in their first year.
Gross margin
%
What is left after materials, lab work and the dentist's share.
Enquiries per new patient
1 in
About 1 in this many calls or bookings becomes a patient.
Break-even cost per booking
₹2,000
Value × margin ÷ enquiries per patient. Above this, a booking loses money.
Max affordable cost per click
₹70
At about 3.5% of clicks becoming bookings, our estimate for dental clinics in Pune until your own numbers arrive.

theStacc uses these to judge results and size budgets. Nothing here is sent to Google as a target until a campaign has about 30 bookings in a month.

Monthly cap

Monthly ad budget cap
₹
The most your ads may spend in a calendar month.

theStacc enforces the cap, not Google

Google may spend up to twice a daily budget on a busy day. theStacc pauses its campaigns before the cap, leaving room for that, so the month never ends over it. Campaigns made in Google Ads keep running, and their spend counts towards the cap.

Where and who

Locations
Pune + 15 km
People in this area, or who are often in it.
Languages
EnglishMarathi
Languages your ads may be shown to. Ads are written in English.
Save and continueNext: check what your account counts as a result.