Ads module mock · example data Flow map Walkthrough FD04 · Fix: raise a budget that books cheaply Fixes and applying a fix 15/28 Prev Next
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Teeth whitening books cheaply but runs out of budget

Teeth whitening › Budget

Last checked 12 minutes ago
About 4 more bookings a month

What is happening

Teeth whitening bids on clicks and books at ₹577 each, under a third of your ₹2,000 break-even. In the last 14 days it lost 38% of the searches it could have shown for because the daily budget ran out, so there is room to grow before it gets expensive.

What will change

Daily budget
Before
₹500 a day
After
₹600 a day
  • Reversible for 30 days: the ₹500 budget is stored
  • Adds about ₹3,000 a month, October still ends under your ₹1,20,000 cap
  • Only this campaign's budget changes, and by at most 20%, the largest step we take

Where this came from

Google Ads campaign report, impression share · 14 days to 20 Oct · last read 12 minutes ago

The evidence

Cost per booking
₹577
Your break-even per booking
₹2,000
Searches lost to budget
38%
Bookings, last 30 days
26

How sure we are

85% sure

More budget buys more of the same searches at a similar price for a 20% step. Expect about 4 more bookings a month; we check after 3 weeks.

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