Ads module mock · example data Flow map Walkthrough FD05 · Fix: bid on bookings Fixes and applying a fix 16/28 Prev Next
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MediumWe can fix thisRestarts learning

Dental implants is ready to bid on bookings, not clicks

Dental implants, Pune › Bidding

Last checked 12 minutes ago
Costs you indirectly

What is happening

Dental implants bids on clicks, so Google pays the same for someone who will book as for someone who will not. With 38 bookings in the last 30 days and calls recorded every day for more than 14 days, Google has enough to bid on bookings instead.

What will change

Bidding
Before
Maximize clicks, ₹70 max a click
After
Maximize conversions
  • Reversible for 30 days: click bidding and its ₹70 limit are stored
  • Same budget: ₹1,500 a day stays the most it can spend
  • Only this campaign's bidding changes
  • Note: Restarts learning on 1 campaign, so expect a quieter 1 to 2 weeks

Where this came from

Google Ads campaign and conversion reports · 30 days to 20 Oct · last read 12 minutes ago

The evidence

Bookings, last 30 days
38
Days in a row with calls recorded
31
Cost per booking
₹1,086
Your break-even per booking
₹2,000

How sure we are

80% sure

Google asks for about 30 conversions a month before bidding on them, and this campaign has 38. Until the booking form records again, most of them are calls.

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