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Google Ads can't see visits to your booking page

Account settings › Conversions

Last checked 12 minutes ago

Costs you indirectly

What is happening

About 40 people a month reach your booking page from an ad. Google Ads has no conversion action for it, so it cannot tell you which ads send people who are about to book. A new action records those visits next to your results without changing what Google bids on.

The evidence

Visits from ads, last 30 days: 41
Conversion action for the page: None

How sure we are

99% sure

Google Analytics shows the visits and Google Ads has no action for that page. It becomes a main result only if you pick it in Settings.